We make wine brands recognisable…
The Weekend Australian. Decanter. Australian Wine Business. Wine Business Monthly. The Sydney Morning Herald. Gourmet Wine Traveller. Wine Spectator. Scoop. WA Business News. Austrade. The ABC. Just some of the media that talked about our clients in 2007.
But first let’s clear something up, we don’t do PR. We tell stories about you and your wine that is different and authentic. If you want PR go see a guy in a pinstripe suit with a shiny car!
Our clients benefit from the creativity, speed, and attention that a focused storyteller provides. And we simply bring more experience and services to the table than any other independent contractor.
Our story telling services include:
• Press and Trade Communications Tools. We offer professional printed press kits with POS information, electronic media such as podcasts, viral marketing, and CDs for whatever your budget.
• Wine Writer Contact. Assertive story telling to wine writers at newspapers, magazines, online outlets and global news syndicates. Includes internationally-based wine publications. But are wine writer’s relevant?
• Lifestyle/Business Media: lifestyle and business-oriented magazines can reach a much wider readership than wine columns or magazines. Get into the media that real people read.
• Direct Email. Our e-news service allows you to communicate directly with wine consumers and trade using non spam email to build a brand story.
• Trend awareness: Free the Wine provides up to date information from customers on trends and how your winery is using them to assist customers and build your brand. Here’s an example
• Media Training. We coach clients to make the most out of media interviews by understanding the customs, constraints and needs of the media.
