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New media and podcasting
What we call Web 2.0 in internet speak is changes that the internet brings, and its increasing relevance in our lives.
It covers a broad range of new online services, user generated content and online communities such as YouTube, Facebook, and Google apps.
Just as branding is about creating an emotional connection with customers Web 2.0 is the coal face of consumer interaction.
There are many Web 2.0 or new media applications and at Free The Wine we keep abreast of this technology and understand the impact it can have on your brand both good and bad.
We produce blogs for wineries, podcasts, ecommerce sites, e-mail marketing campaigns, QR codes and simple SMS campaigns to help enhance your brand.
The web is alive...
...and Free The Wine can help you harness that energy to raise awareness of your brand.
See our news section for examples of Web 2.0 in action.
Our sellWINE software provides an affordable online store and eCommerce solution for wineries no matter what size.
Podcasting is a cost effective way for wineries to get their message direct to wine drinkers...
It's a convenient way of automatically downloading audio or video files to your computer. You can then play this audio or video on your computer or transfer the files to a portable player.
Free The Wine was a recipient of the Federal Government's Advancing Australia Fund (AgFund), and partnered with the Margaret River Wine Industry Association to create WineSMART, a series of 28 podcasts of Margaret River winemakers.
In the first 3 months online, more than 5000 people downloaded the podcast interviews of local regional wine heroes.
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