Market Development

A traditional approach to wine sales

The task of finding a distributor or wholesaler to sell wine to trade on behalf of a winery is long and challenging. There are many areas of business that need to be considered and these factors vary depending on the market location be it domestic or international.

Each distributor in each market faces unique challenges and market conditions and it is important to understand how your wine brand can increase their profitability, after all, why would they add you to their portfolio if this could not happen.

Wise words in hindsight...

Occasionally a distributor may approach the winery, in this instance it is important to still research the company and ask questions about how they intend to manage and promote your brand.

Don't be afraid to do this, it is in your best interest to ask the hard questions up front before any unfavourable precedents are set, don't rush into just because "it is the first order and we want to keep them on side". Get the due diligence.

Free the Wine have experience in launching new and existing wine brands across all states of Australia and beyond to China, Hong Kong, Singapore, Japan, Ireland, Belgium, the United Kingdom, the United States, Canada and even India.

Are you ready?

Managing difficulties of language and cultural differences, marketing and promotional planning and expenses, labelling and packaging requirements and allocations are just some of the first things to be considered.

Is your company ready and able make the local distributors sales team WANT TO SELL your wine? Often a new agreement is set up and the distributor is left to do with your brand as they please.

Get set go

Free the Wine LOVE helping to sell wine and are confident we can assist:

» manage existing distributors to increase profitability;

» develop and implement marketing plans for each market place;

» find and establish working partnerships with new distributors;

» excite a sales team about selling your wine.