Free The Wine

News

cam — Wed, 24 Sep 2008 05:36:46 +0000

We’ve been a bit busy of late, with website design, label concepts and eCommerce systems for new clients Adinfern Estate, Greedy Sheep, Pemberley Farms in Pemberton and Big Brook Wines Pemberton. If we can help your business call Charlotte on 0447 698822.

News

cam — Mon, 15 Sep 2008 03:20:03 +0000

Cam has been working with global supermarket chain ALDI to design their Australian online liquor sales channel. ALDI are a world leader in changing the way that people shop at supermarkets, and with over 150 stores in Australia, the ability to sell liquor online was a key part of growing the business locally.

Free The Wine developed the specs for the front end website that customers use, as well as the technical eCommerce back end systems, including payment gateway details and user preferences for buying online. Website usability and key online sales architecture was also developed to provide a robust and scalable eCommerce strategy.

Are those wine writers scores relevant?

cam — Fri, 01 Aug 2008 05:14:23 +0000

Doyen of Australian wine James Halliday’s new Australian Wine Companion rated the ‘03 Hill of Grace ($660) 89 points. He also gave the ‘06 Angove’s Long Row Cabernet ($9.99) 89 points. He gave the ’03 Grange ($550) 95 points. He also gave the ‘06 Zilzie Shiraz ($15) 95 points…hmmm (stolen from the guys at WBM). Read into that what you will, what message are you sharing about your wine?

Charlotte joins the team

cam — Mon, 14 Jul 2008 02:28:20 +0000

We are pleased to announce the addition of Charlotte O’Beirne to the team at Free The Wine. Charlotte’s area of expertise is in assisting clients to increase wine sales, devising marketing plans and budgets, promotions, launching new wines and working with distributors to develop new and established markets worldwide.

For the past 5 ½ years Charlotte was the Sales & Marketing Manager at Stella Bella Wines, one of Western Australia’s most recognised wine brands where she established new markets domestically and overseas, worked with distributors to grow sales and helped to establish the brands of Suckfizzle, Stella Bella and Skuttlebutt in the minds of the wine public.

Prior to that she organised the inaugural Margaret River Wine Show, which is now an established event and an important part of the local Margaret River wine industry.

Please contact Charlotte O’Beirne for further information >> 0447698822

recent work

cam — Wed, 02 Apr 2008 07:18:21 +0000

We’ve just completed the website for Lost Lake Wines in Pemberton, a very popular cafe and cellar door for tourists and locals alike. Take a look.

recent work

cam — Wed, 26 Mar 2008 07:10:25 +0000

We’ve just finished the design for That Margaret River Stuff - a range of local stuff including olive oil and dukkah. Nice.

recent work

cam — Mon, 17 Mar 2008 00:00:36 +0000

We’ve just finished the Cape Mentelle website, take a look

Marketing Wine in the 21st Century

cam — Thu, 13 Mar 2008 23:39:55 +0000

A couple of great articles here on changes occurring to how wine is/could be marketed, well worth a read….

Marketing Wine in the 21st Century, read what Phil Sexton from Giant Steps and Mark Kehoe from Grays Online have to say….

and Australia’s UK Market Overdue for Review by Mike Paul

New clients in the new year

cam — Mon, 21 Jan 2008 01:35:25 +0000

We’ve had a busy start to the new year, with new clients coming on board; Jerusalem Hollow Wines, the sparkling wine of Margaret River, Settlers Ridge Organic Wines, and Saracen Estates, one of the showcase cellar doors in the region. If we can help your business grow and find a market, drop us a line.

Re branding for Lost Lake Wines

cam — Wed, 12 Dec 2007 03:45:28 +0000

We’ve just completed the rebranding of Lost Lake Wines in Pemberton. The guys at Lost Lake wanted to keep the feel of the ammonite (a shell fossil) in their logo, yet increase the brand awareness and luxury feel of the label. Take a peek.

the old the new
the old the new