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Wine Business Advice
Free The Wine can help you look at your business from a strategic perspective. From devising marketing plans and budgets, to overall business strategies that are profitable and will lift sales.
Heard this before....
"5000 cases of wine can be produced this year", says the winemaker, "and I have a great opportunity to purchase some fabulous Sauvignon Blanc so I can make an extra 500 Dozen of SSB". The wine may be fabulous, but it increases overall production by 1500 dozen. Should it be made? Where will it be sold & how can this process be managed?
A Must NOT BE Missed Opportunity
"I keep receiving entry forms for wine shows, information about supposed must participate events, and must be part of advertising specials. They sound good and I think we can afford to take part".
Spending money on marketing events, advertising and wine shows is not about if you can afford it. A decision needs to be made based on what the benefit will be to sales and awareness of the wine brand.
SMAC it....
At Free the Wine we recommend participating in a marketing activity only if you can SMAC it!
SPECIFIC - what exactly is the activity, what does it entail
MEASURABLE - Can you measure what the benefits will be
ACHIEVABLE - Is the goal of participating actually achievable or is it a long shot?
COUNTABLE - can you put specific controls in place to understand how your winery will benefit.
Call Charlotte to help you consider if you can SMAC it or if you will pass this time!
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