brightWINE is what we call our solution for alternative new media for wineries. People use media very differently now than they did 5 years ago.
Using the principles of Web 2.0 (thats the new new internet) we produce blogs for wineries, podcasts and SMS text to customer programs.
So why use a blog to talk to customers? Here’s an example: Stormhoek’s sales doubled in a year.
We’ve also developed Cape Mentelle’s blog, The Mentelle Embassy, the first from a major winery in Margaret River.
What’s a podcast and how can that help my sales?
We also provide an SMS texting message service to your customers - so you can tell them when you’ve got a special or a new release. We reckon that’s a good way of providing a personalised service, and not many wineries are providing that…
