We develop, and launch wine brands, and refresh existing brands.
Free the Wine brings an experienced and dispassionate voice to the table. We often come in at the conceptual stage of a new brand, or at the beginning of a campaign to re-launch a brand, to identify how the winery will differentiate itself from other wineries in today’s crowded marketplace.
Our Brand Consulting practice includes the following services:
• Strategic Planning: Reviewing business plans, objectives and strategies, and identifying risks and opportunities. Is your plan on track or unrealistic?
• Brand Naming: Developing, refining, testing new brand names. Free the Wine can also create those key elements that assist in identifying your brand such as;
label design + types
packaging designs
bottle shapes + types
brand merchandising
• Moderator: Guiding internal meetings and dialogue that result in superior business decisions.
• Competitive Positioning: How does your brand’s quality, price and position compare?
• Sustainable Advantages: Identifying a differentiated position, or ‘brand personality‘ that allows it to stand apart from other wineries.
