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Free The Wine is stoked to be a recipient of the Federal Government’s new Advancing Australia Fund (AgFund). Partnering with the Margaret River Wine Industry Association, our WineSMART initiative will help Margaret River wineries by providing podcasts on best practice in the local wine industry in areas of viticulture, wine making, water management and market development. Read the rest of this entry »
A quick take on disruptive media and how the wine industry can use it. Charlotte O’Beirne talks with Brian Croser, respected Australian Wine Judge about the use of new media in selling wine.
Duration: about 2mins.
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Freethewine.com presents a chat with Brian Croser, chief judge at the 2006 Margaret River Wine Show. Located in the south west of Australia, Margaret River only crushes about 3 per cent of the national crush, however it contributes over 20 per cent of Australia’s fine wine market.
Brian Croser, Petaluma founder, mentor to winemaking students, and visionary winemaker, is one of the leaders of the Australian wine world. In 2004, he was Decanter’s Man of the Year.
Charlotte O’Beirne talks with Brian about the show results, viticulture, and the future of wine in Australia. Many thanks to Richard Rowe and the Margaret River Wine Industry Association for allowing us access to judges.
Duration: about 8mins.
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Free The Wine was recently listed by Australia’s Wine Business Magazine as one of the top 10 innovators in the wine industry, with our use of technology to reach trade and consumers. Using podcasts and e-marketing can certainly assist in reaching new markets and customers. Have a look through our site to find out more…