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	<title>Free The Wine &#187; ideas + case studies</title>
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		<title>talking it up</title>
		<link>http://www.freethewine.com/blog/2007/03/09/talking-it-up/</link>
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		<pubDate>Fri, 09 Mar 2007 02:25:15 +0000</pubDate>
		<dc:creator>cam</dc:creator>
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		<description><![CDATA[Free The Wine was recently interviewed in the January edition of the Australian and New Zealand Grapegrower and Winemaker, the National Journal of the grape and wine industry. I talked about the niche for new and disruptive media in wine marketing and how it can complement traditional media channels.
I reckon that disruptive media is exactly [...]]]></description>
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		<title>Idea: talk to people in their language</title>
		<link>http://www.freethewine.com/blog/2006/09/14/idea-talk-to-people-in-their-language/</link>
		<comments>http://www.freethewine.com/blog/2006/09/14/idea-talk-to-people-in-their-language/#comments</comments>
		<pubDate>Thu, 14 Sep 2006 08:50:02 +0000</pubDate>
		<dc:creator>cam</dc:creator>
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		<description><![CDATA[It might be foreign to you and me, but when exporting                              to a country where english is not the native tongue,      [...]]]></description>
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		<title>Using colour theory in wine labels</title>
		<link>http://www.freethewine.com/blog/2006/08/15/using-colour-theory-in-wine-labels/</link>
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		<pubDate>Tue, 15 Aug 2006 05:30:10 +0000</pubDate>
		<dc:creator>cam</dc:creator>
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		<description><![CDATA[We all know that wine is usually a shade of red or                              white, but what about the colours that go into the     [...]]]></description>
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		<title>wine label redesign</title>
		<link>http://www.freethewine.com/blog/2006/08/09/wine-label-redesign/</link>
		<comments>http://www.freethewine.com/blog/2006/08/09/wine-label-redesign/#comments</comments>
		<pubDate>Wed, 09 Aug 2006 01:01:37 +0000</pubDate>
		<dc:creator>cam</dc:creator>
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		<description><![CDATA[Kokopelli Wines wanted a re think of their label                                to reflect the quality of their wine. We think the      [...]]]></description>
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		<title>Using general media articles to help your sales</title>
		<link>http://www.freethewine.com/blog/2006/07/31/idea-using-general-media-articles-to-help-your-sales/</link>
		<comments>http://www.freethewine.com/blog/2006/07/31/idea-using-general-media-articles-to-help-your-sales/#comments</comments>
		<pubDate>Mon, 31 Jul 2006 03:46:07 +0000</pubDate>
		<dc:creator>cam</dc:creator>
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In December 2004 issue of Gourmet Traveller                              Wine there was an article by wine writer Huon Hooke showcasing         [...]]]></description>
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