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	<title>Free The Wine &#187; general info</title>
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	<link>http://www.freethewine.com/blog</link>
	<description>Building your wine business</description>
	<lastBuildDate>Mon, 14 Jun 2010 02:47:30 +0000</lastBuildDate>
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		<title>Resources for wineries</title>
		<link>http://www.freethewine.com/blog/2010/06/14/resources-for-wineries/</link>
		<comments>http://www.freethewine.com/blog/2010/06/14/resources-for-wineries/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 02:47:30 +0000</pubDate>
		<dc:creator>cam</dc:creator>
				<category><![CDATA[general info]]></category>

		<guid isPermaLink="false">http://www.freethewine.com/blog/?p=85</guid>
		<description><![CDATA[Following our recent delivery of the Small Business Online seminar series here is a simplified version of an excel spreadsheet to ascertain the worth of selling direct to customers.
Pricing Example
And here&#8217;s the content of the first seminar as a pdf.
Sellingwineonline.pdf
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Wacky labels a fizzer</title>
		<link>http://www.freethewine.com/blog/2010/04/08/wacky-labels-a-fizzer/</link>
		<comments>http://www.freethewine.com/blog/2010/04/08/wacky-labels-a-fizzer/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 13:20:48 +0000</pubDate>
		<dc:creator>cam</dc:creator>
				<category><![CDATA[general info]]></category>

		<guid isPermaLink="false">http://www.freethewine.com/blog/?p=78</guid>
		<description><![CDATA[yes this was the header in the Sunday Times last weekend. Here&#8217;s the story
Or if it disappears here it is below, but before that, Peter Forrestal, I think it&#8217;s time at the bar for you, especially as you seem to be thinking&#8230;I know, let&#8217;s kick theses local small wineries while the industry is hurting, even [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Voyager Estate videos</title>
		<link>http://www.freethewine.com/blog/2010/04/07/voyager-estate-videos/</link>
		<comments>http://www.freethewine.com/blog/2010/04/07/voyager-estate-videos/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 09:07:30 +0000</pubDate>
		<dc:creator>cam</dc:creator>
				<category><![CDATA[general info]]></category>

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		<description><![CDATA[we&#8217;ve just finished up doing some initial youtube videos for Voyager Estate&#8230;&#8230;
you can see them all here


]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Savalanche</title>
		<link>http://www.freethewine.com/blog/2010/04/01/savalanche/</link>
		<comments>http://www.freethewine.com/blog/2010/04/01/savalanche/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 03:27:13 +0000</pubDate>
		<dc:creator>cam</dc:creator>
				<category><![CDATA[general info]]></category>

		<guid isPermaLink="false">http://www.freethewine.com/blog/2010/04/01/savalanche/</guid>
		<description><![CDATA[Sauvignon blanc now accounts for one in three white wine bottles sold in Australia, with 70 per cent produced in New Zealand! WTF.  That&#8217;s 120 million bottles of sauvignon blanc exported from New Zealand last year.
Perhaps its time to take the gloves off&#8230;.. lets focus on getting people to drink SSB from Margaret River&#8230; [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>New grant to assist wineries</title>
		<link>http://www.freethewine.com/blog/2010/02/22/new-grant-to-assist-wineries/</link>
		<comments>http://www.freethewine.com/blog/2010/02/22/new-grant-to-assist-wineries/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 04:46:34 +0000</pubDate>
		<dc:creator>cam</dc:creator>
				<category><![CDATA[general info]]></category>

		<guid isPermaLink="false">http://www.freethewine.com/blog/2010/02/22/new-grant-to-assist-wineries/</guid>
		<description><![CDATA[
The Margaret River Wine Industry Association has received a $152,335 grant from the Federal Department of Innovation, Industry, Science and Research for an ‘AusIndustry’ initiative.
The money will support the association’s ‘Uncorking the Web for Wineries’ project, designed to assist grape growers and wine producers to deliver efficient eCommerce.
Association president Leah Clearwater says it will assist [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Charlotte on the Board</title>
		<link>http://www.freethewine.com/blog/2009/09/21/charlotte-on-the-board/</link>
		<comments>http://www.freethewine.com/blog/2009/09/21/charlotte-on-the-board/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 07:49:02 +0000</pubDate>
		<dc:creator>cam</dc:creator>
				<category><![CDATA[general info]]></category>

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		<description><![CDATA[Charlotte has just been elected to the Board of the Margaret River Wine Industry Association where she hopes to bring some focus to overall marketing for in a regional sense for members and strategic wine business for the Association.
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Vinexpo chief living in a cave&#8230;..</title>
		<link>http://www.freethewine.com/blog/2009/08/19/vinexpo-chief-living-in-a-cave/</link>
		<comments>http://www.freethewine.com/blog/2009/08/19/vinexpo-chief-living-in-a-cave/#comments</comments>
		<pubDate>Wed, 19 Aug 2009 12:30:28 +0000</pubDate>
		<dc:creator>cam</dc:creator>
				<category><![CDATA[general info]]></category>

		<guid isPermaLink="false">http://www.freethewine.com/blog/?p=64</guid>
		<description><![CDATA[A while back the chief of Vinexpo suggested that the internet is &#8220;not a suitable tool for wine sales&#8221;
Here&#8217;s the story and our response (scroll down the page, amongst others)&#8230;are we still burning witches?
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Pricing your wine $19.99?</title>
		<link>http://www.freethewine.com/blog/2009/06/25/pricing-your-wine-19-99/</link>
		<comments>http://www.freethewine.com/blog/2009/06/25/pricing-your-wine-19-99/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 06:17:07 +0000</pubDate>
		<dc:creator>cam</dc:creator>
				<category><![CDATA[general info]]></category>

		<guid isPermaLink="false">http://www.freethewine.com/blog/?p=62</guid>
		<description><![CDATA[Two recent studies have shown that pricing terminology can influence buying. The University of Indiana found that a psychological pricing effect was seemingly apparent in some stock market trades, and that &#8221;buys&#8217; outnumbered &#8217;sells&#8217; when prices ended in 99, with the second most popular number for &#8216;buys over &#8217;sells&#8217; being 49. In another study at [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>QR Codes and your wine</title>
		<link>http://www.freethewine.com/blog/2009/06/25/qr-codes-and-your-wine/</link>
		<comments>http://www.freethewine.com/blog/2009/06/25/qr-codes-and-your-wine/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 05:59:06 +0000</pubDate>
		<dc:creator>cam</dc:creator>
				<category><![CDATA[general info]]></category>

		<guid isPermaLink="false">http://www.freethewine.com/blog/?p=60</guid>
		<description><![CDATA[
A QR Code is a two dimensional barcode designed to be used with a compatible mobile phone. By simply scanning the codes via the camera on a compatible mobile, the codes act as a gateway to a whole new world of accessing mobile information, mobile websites &#38; content. In Australia Telstra are currently introducing these [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>WineSMART project &#8211; podcasting people in the local wine industry</title>
		<link>http://www.freethewine.com/blog/2008/12/05/winesmart-project-podcasting-people-in-the-local-wine-industry/</link>
		<comments>http://www.freethewine.com/blog/2008/12/05/winesmart-project-podcasting-people-in-the-local-wine-industry/#comments</comments>
		<pubDate>Fri, 05 Dec 2008 08:22:17 +0000</pubDate>
		<dc:creator>cam</dc:creator>
				<category><![CDATA[general info]]></category>

		<guid isPermaLink="false">http://www.freethewine.com/2008/12/05/winesmart-project-podcasting-people-in-the-local-wine-industry/</guid>
		<description><![CDATA[Free The Wine has just completed our biggest project of the year &#8211; the WineSMART series of podcasts of the local wine industry. We interviewed 20 different industry experts within the Margaret River wine industry and got them talking about viticultural processes, wine production, and marketing and communications to customers.
The purpose of the WineSMART project [...]]]></description>
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