A QR Code is a two dimensional barcode designed to be used with a compatible mobile phone. By simply scanning the codes via the camera on a compatible mobile, the codes act as a gateway to a whole new world of accessing mobile information, mobile websites & content. In Australia Telstra are currently introducing these codes in new Telstra 3G or Next G™ mobiles.
So imagine someone has your bottle of wine with a QR code on the back, takes a picture with their mobile, and is instantly directed to your website where the winemaker pops up on their screen and starts telling them about the wine…..
Check out this example, it’s huge in Japan.