Free The Wine has just completed our biggest project of the year – the WineSMART series of podcasts of the local wine industry. We interviewed 20 different industry experts within the Margaret River wine industry and got them talking about viticultural processes, wine production, and marketing and communications to customers.
The purpose of the WineSMART project was to assist local producers by providing them with access to 1.) innovation adoption, through the use of podcasting as a means to deliver information, and 2.) best practice examples in areas that directly affect the way that vineyards and wineries operate.
Using new media and technology to drive innovation adoption, the project improved information flow between producers using podcasting. Don’t know what podcasting is? It’s a means of publishing audio and video information via the Internet, allowing users to subscribe to a feed of new files (usually MP3s) that are delivered automatically to a home or business computer, or iPod. Find out more here.
People involved in the project include Denis Horgan of Leeuwin Estate, Dr John Gladstones, the founding father of Margaret River wine, Ed Tomlinson of Lenton Brae, Vanya Cullen of Cullen Wines, David Hohnen of McHenry Hohnen Vintners, Rob Mann from Cape Mentelle, Stuart Pym from Stella Bella, and many others.