Free The Wine was recently interviewed in the January edition of the Australian and New Zealand Grapegrower and Winemaker, the National Journal of the grape and wine industry. I talked about the niche for new and disruptive media in wine marketing and how it can complement traditional media channels.

I reckon that disruptive media is exactly what it says; it disrupts your usual media spoonfill, and allows people to talk directly to potential clients and customers by bypassing, cutting through, and killing traditional media as a third party delivery mechanism.

You can read more about the changing media scape at this nice blog: mashup media