The wine industry in Australia is currently facing challenges in communicating with customers and selling more wine. So there’s a specific need for dissemination of information through areas within the industry as diverse as agricultural processes, wine production, and marketing and communications to customers.

The industry is in need of innovative means to grow sales as supply outstrips demand. Here’s an example of the use of podcasting for the wine industry,

imagine a customer listening to the tasting notes from the winemaker directly on their iPod; hearing the winemakers voice or watching video of them in the vineyard on their iPod as they describe the wine passionately and personally, something that a piece of paper or PDF download just can’t convey.

Another example is in the vineyard;

perhaps you’re unsure exactly what the pest attacking the vines looks like, well, we envisage that you can download the latest video or pictures of the pest onto your iPod, with an accompanying commentary on how to eliminate the pest by leading experts whilst you physically eyeball and compare it to that insect attacking your vines.

Here is a recent example, Brian Croser interviewed by Charlotte O’Beirne after the 2006 Margaret River Wine Show