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Free The Wine was recently interviewed in the January edition of the Australian and New Zealand Grapegrower and Winemaker, the National Journal of the grape and wine industry. I talked about the niche for new and disruptive media in wine marketing and how it can complement traditional media channels.
I reckon that disruptive media is exactly what it says; it disrupts your usual media spoonfill, and allows people to talk directly to potential clients and customers by bypassing, cutting through, and killing traditional media as a third party delivery mechanism.
You can read more about the changing media scape at this nice blog: mashup media
A quick take on disruptive media and how the wine industry can use it. Charlotte O’Beirne talks with Brian Croser, respected Australian Wine Judge about the use of new media in selling wine.
Duration: about 2mins.
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