It might be foreign to you and me, but when exporting to a country where english is not the native tongue, explanatory details about your wine in people’s own language can improve your sales chances.
Aspects of language which impact upon marketing your wine include;
- labels: design and style. For example, in some cultures white represents purity and peace, whilst in others it means death and mourning.
- order forms: in the native language with prices in their currency.
- websites: in the native language, or at least one page with the wine description in their native lanaguage. This helps build trust and create a relationship with the customer.
Did you also know that the Australian Government provides grants for this type of service through the export market development grant system?
Free the Wine provides a range of language translating services through our global network. Email or call us with your required language.
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