Why should I buy your wine?

Believe in what you are doing and saying: Telling a story, lifestyle and experience… you can do it.

How do you differentiate your winery and wine from all the other small to medium wineries out there?

Why does that one winery always get coverage in the media? I know their wine’s good but is that enough? They must have a huge team of marketers pushing it. Well no. Not really, however they usually have a plan, and following that is essential.

idea 1: Stick with a Simple, Focused Message.
Free the Wine! The name says it all. Getting wine out into the marketplace using a variety of means and getting consumers excited! The name has emotional appeal. Someone recently said to us about freeing the wine; I didnt know it was trapped!” Simplicity is key.

Help your marketing by simplifying the message. Are you ANOTHER Family name/hill/estate? What are you doing to be different from the winery down the road?

Consumers see hundreds of marketing messages every day. Do you really expect them to remember all the nuances of your winery? Stick to a focused, simple message and you improve your odds of standing apart.

Idea 2: Be Strategic
marketing needs to be an integral part of a winery’s business and sales plan, not some afterthought. (of course we’re going to say that, we’re marketers!) Story telling (PR) and news coverage assists in marketing brands successfully.

How? For example, if you get a good review, or are mentioned in the media, you/we/they could post the review in a shelf talker template, then send an email to your trade list indicating that the shelf talker can be downloaded from your website, so enhancing the brand and providing a reason at POS to pick you up.

Idea 3: The Best Branding sells/tells a story.
People love stories. People love retelling other peoples stories. Wine is a great way to do that, and can enrich the experience, so give your wine a story, make it real, and appealing to the customer. The person who is going to purchase from the shelf, drive out of the vineyard with a case, or was told by a friend, wants to believe, as we all do, so provide an experience for them.