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In December 2004 issue of Gourmet Traveller Wine there was an article by wine writer Huon Hooke showcasing the best of Australian Chardonnay. Now your wine may not have appeared there, but you can use the media to assist your marketing.
Using this example you can encourage customers to try your Margaret River chardonnay, extolling the virtues of what has now been described as ” the greatest chardonnay region in Australia today”
We call this a general third party endorsement. And although it’s not specifically related to your wine, every little helps. (please note the MR chardonnay is an example - there are lots more just like this out there).
