Stormhoek (Stormhook) a small(ish) South African wine brand has used blogging to assist its business model, creating a niche focus, or as they describe it, disruptive means of gaining traction in key markets, doubling sales from 50 000 to 100 000 in less than 12 months.
How did they do it? Read on…
Further information about how they used blogging and its impact on innovation in wine business:
- The Stormhoek website
- Or you can listen to the podcast with Jason Korman from Stormhoek
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