Another example where podcasting can leverage wine sales

Monday, June 19th, 2006 in podcast business models by cam

So you can imagine a wine sales person, they’ve got to go into a retail outlet and hand sell the wine. Instead of reading the tasting and technical notes, and pricing information, they can listen to the winemaker or viticulturist describing the wine on their iPod in the car on the way to the outlet, so saving time.

They will be provided with information on their iPod of how the wine was made and why it is special, as well as any relevant specials or POS that goes with the wine. This ‘just in time’ toolbox is updated weekly as required by head office, so enhancing the tools the sales person has to grow their business and customer base. Nice.

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